sales funnels basics: The Good, the Bad, and the Ugly

https://periodicos.ufpel.edu.br/ojs2/index.php/dissertatio/user/viewPublicProfile/144090

The purchase funnel, or paying for funnel, is actually a shopper centered advertising model which illustrates the theoretical consumer journey towards the purchase of a product or service. In 1898, E. St. Elmo